Digital signage uses technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, and information and can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings.
Digital contents displayed on the signage are presented in one of the following formats:
Text – Scrolling text.
Either scrolling text, or text dynamically updated via extern newsfeed source
Images – Scrolling images.
Usually in the format of digital advertisement posters
Usually in the format of commercial TV advertisements
Combining with Touch Screen and Kinect Sensors, it allows two ways communications with the users.
It help to engage users and also helps advertisers to gain insight in customer behaviors
Digital content can be created easily via Content Management System. Its control panel has built-in tools which allow advertisers to combine audio, video, image and interactivity easily by themselves